The Lowman model is the brand-new 2023 release for luxury streetwear fashion brand Mallet London. Inspired by "terrace culture," Creative Director Tommy Mallet the silhouette embraces a sophisticated look with a sporty, casual feel.
The Lowman model by Mallet London is offered in three colorways, including the Lowman Patent White, the Lowman Patent Midnight, and the Lowman Navy. The overall style is minimalist, making the sneaker easily paired with a variety of items. Each incorporates a signature branding element for the brand—the subtle heel clip. The footwear also incorporates a slew of design and material decisions that contribute to the overall comfort of the shoe. The padded mesh, for instance, brings breathability and cushioning to wearers.
Image Credit: Mallet London
Why This Trend Is Growing
- Terrace Culture Footwear
- The terrace culture-inspired footwear trend can be capitalized upon by companies to create sleek and comfortable sneakers that cater to the casual yet sophisticated fashion preference of consumers.
- Minimalist Sneakers
- The minimalist sneaker trend can be leveraged to produce shoes that are versatile and can be paired with a wide range of outfits.
- Breathable Material Designs
- The trend for using breathable materials such as padded mesh in footwear designs opens the door for companies to create more comfortable shoes that cater to the needs of active consumers.
Industries Being Reshaped
- Luxury Streetwear Fashion
- Luxury streetwear fashion brands can take advantage of the terrace culture-inspired footwear silhouette trend to produce high-end sneakers that appeal to fashion-conscious consumers.
- Sportswear
- Companies that specialize in sportswear can leverage the trend for minimalist sneakers to create shoes that cater to the athleisure fashion preference of consumers.
- Footwear Manufacturing
- The trend for using breathable materials in footwear designs presents an opportunity for companies specializing in footwear manufacturing to create shoes that are comfortable and cater to the needs of active consumers.
