Couples who dress alike are cute to some and vomit-worthy to others; the 'Love' tee by Alexandr Schwarz is a cute design that makes me think of the retro broken-heart pendants worn by best friends or lovers. I'm not sure I'd want to wear matching shirts on Valentine's Day, but some couples will jump at the opportunity--coughcoughHeidiandSpencer.
You can vote on the 'Love' tee by Alexandr Schwarz at the Design by Humans link below; if it gets enough votes, it will go into production, hopefully by D-Day... I mean, V-Day.
Key Themes Behind This Trend
- Matchy-matchy Apparel
- Opportunity for brands to create clothing for couples who want to dress alike and make a statement.
- Nostalgic Accessories
- Opportunity for jewelry designers to create modern interpretations of retro pieces like broken-heart pendants.
- Crowdsourced Fashion
- Opportunity for fashion brands to use online platforms to gauge interest and create limited edition designs based on popular vote.
Where This Applies
- Fashion
- There is a demand for clothes that allow couples to coordinate and make a statement.
- Jewelry
- Consumers are looking for modern versions of classic accessories that reflect their personal style.
- E-commerce
- Brands can use online platforms to connect with consumers and create limited edition merchandise based on popularity.
