The L’Oreal Paris 'Casting Sunkiss Jelly' ad campaign is as relevant in the summertime as it would be for the winter season. It promotes a hair product that gives women's tresses a lightened look as though they have just spent an entire weekend tanning on the beach. Although such a look can be naturally achieved by many right now, some require some added help.
Starring model Doutzen Kroes, who can also be seen in an advertisement for Samsung, the L’Oreal Paris 'Casting Sunkiss Jelly' ad campaign is set in studio against a colorblocked backdrop of blue, pink and purple. These bright colors really lets the blonde beauty's locks stand out even more.
The L’Oreal Paris 'Casting Sunkiss Jelly' product is a great alternative to other similar items on the market.
Key Themes Behind This Trend
- Hair Lightening Products
- Opportunity for creating innovative, natural-looking hair lightening products for all seasons.
- Model Advertisement Campaigns
- Opportunity to create impactful advertisements featuring popular models promoting various products.
- Colorblocked Backdrops
- Opportunity for creating visually striking advertisements using colorblocked backdrops.
Where This Applies
- Beauty and Cosmetics
- Disruptive innovation opportunities in developing new hair lightening products.
- Fashion and Advertising
- Opportunities for disruptive innovation in the advertisement industry, particularly with model campaigns.
- Graphic Design and Photography
- Opportunities for disruptive innovation in creating visually stunning advertisements with colorblocked backdrops.
