Y.O.N. is an emerging contemporary Japanese label that focuses on loose fashion as an inevitable manifestation of the trajectory of contemporary style. For its Spring/Summer 2018 debut of menswear, the brand provides a culturally informed selection of casual ensembles that openly experiment with patterned designs and roomy silhouettes.
From the sophistication-forward style of the checkered grey tie-up blazer with a rectangular pale blue pocket detailing to the artistically communicated intent of the heavily patterned and orange-accented short-sleeve shirt, the Tokyo-based label's loose fashion designs do not only have comfort-inducing properties but also aesthetically pleasing ones.
Y.O.N.'s contemporary offerings for the Spring/Summer 2018 season are sure to stir some interests in the style-minded consumer who is looking for an under-the-radar brand with an impeccable and informed vision.
Why This Trend Is Growing
- Loose Fashion Designs
- Opportunity for brands to explore and experiment with roomy silhouettes and patterned designs in their clothing lines.
Industries Being Reshaped
- Fashion
- Potential for emerging contemporary labels to disrupt the fashion industry with culturally informed loose fashion designs.
