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Y.O.N. Debuts a Capsule That Signifies the Course of Modern Style

 - Aug 27, 2018
References: yon-tokyo & hypebeast
Y.O.N. is an emerging contemporary Japanese label that focuses on loose fashion as an inevitable manifestation of the trajectory of contemporary style. For its Spring/Summer 2018 debut of menswear, the brand provides a culturally informed selection of casual ensembles that openly experiment with patterned designs and roomy silhouettes.

From the sophistication-forward style of the checkered grey tie-up blazer with a rectangular pale blue pocket detailing to the artistically communicated intent of the heavily patterned and orange-accented short-sleeve shirt, the Tokyo-based label's loose fashion designs do not only have comfort-inducing properties but also aesthetically pleasing ones.

Y.O.N.'s contemporary offerings for the Spring/Summer 2018 season are sure to stir some interests in the style-minded consumer who is looking for an under-the-radar brand with an impeccable and informed vision.