Cushion-Shaped Carbon Case Timepieces

The Longines Ultra-Chron Carbon Has a Demure Silhouette

The Longines Ultra-Chron Carbon timepiece has been shown off by the brand as its first-ever carbon case watch that's expected to be a must-have amongst avid fans and collectors alike. The watch features the carbon case in a 43mm size that's formed into a cushion shape that pays homage to the brand's products from 1968. The watch puts a unidirectional carbon fiber and epoxy composition in the spotlight, while the darkly aesthetic is varied with a sand-blasted anthracite dial paired with silver indices, a set of gray PVD hour and minute hands and a black aluminum insert for the stationary titanium bezel.

The Longines Ultra-Chron Carbon timepiece is powered by the TIMELAB-certified high-frequency calibre L.836.6 chronometer movement and highs in at less than three-ounces.

Carbon Fiber Watchmaking
The integration of carbon fiber in watch cases offers a lightweight yet durable alternative to traditional materials, appealing to those seeking both style and functionality.
Retro-inspired Designs
Embracing vintage aesthetics, such as the cushion-shaped case reminiscent of designs from 1968, meets the rising consumer interest in nostalgia-driven products.
High-frequency Chronometers
The use of high-frequency chronometer movements enhances precision in timekeeping, attracting precision-watch enthusiasts desiring superior performance.

Industries Being Reshaped

Luxury Watchmaking
Luxury watchmaking is undergoing a transformation with innovative materials and designs, expanding its product offerings to draw in modern consumer demographics.
Advanced Materials Manufacturing
The demand for advanced materials like carbon fiber in consumer products is fostering innovation in manufacturing techniques and material capabilities.
Nostalgia-focused Consumer Goods
Markets focused on nostalgia are finding opportunities by blending retro elements with modern technology to resonate with consumers seeking a sense of familiarity and novelty.
SCORE
7.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 88%
Freshness 38%