There's something naughtily seductive about this Longchamp Fall 2009 advertorial shot by Sol Sanchez. Judging by the poses in each shot, models Douglas Neitzke and Sam Rayner are clearly subservient to the business-chic (and sometimes partially undressed) female, but not in a mother-son way.
No matter how you slice it, this Longchamp Fall 2009 advertorial is smokin'. Check out more images from the shoot above.
Implications - Companies who can create products for both men and women continue to further penetrate consumer markets. Through offering unisex products or designs for both sexes, businesses can attract a broader audience and help to ensure that they do not miss out on any particular demographic.
Key Themes Behind This Trend
- Unisex Products
- Create products that can be used by both men and women to attract a broader audience.
- Gender-neutral Design
- Develop designs that are appealing to both sexes to avoid missing out on any particular demographic.
- Inclusive Marketing
- Engage in marketing campaigns that target both men and women to capture a wider range of consumers.
Where This Applies
- Fashion
- The fashion industry can explore creating unisex clothing lines and gender-neutral designs.
- Beauty
- Beauty brands can develop inclusive marketing strategies that cater to both men and women.
- Consumer Goods
- Consumer goods companies can innovate by offering products that are suitable for both genders.
