Something's amiss with these London Fog Fall '09 ads featuring Gisele Bundchen--namely, a baby bump is missing. While Gisele Bundchen and Tom Brady haven't officially confirmed her pregnancy, London Fog took the liberty of doing it for them when Dari Marder, the chief marketing officer of Iconix Brand Group (London Fog's parent company) admitted that Bundchen's baby bump had been retouched so as to "respect her privacy."
Nino Muñoz shot Gisele Bundchen's London Fog Fall '09 ads a few weeks ago, and the Fashion Spot says that the ads will appear in Glamour, Elle, Vogue, and Cosmopolitan in October.
What Makes This Trend Stand Out
- Pregnancy Privacy in Advertising
- The retouching of baby bumps in advertisements is becoming an increasingly controversial topic.
- Body Positivity in Advertising
- There is a growing demand for advertisements that promote body positivity and realistic representations of bodies.
- Transparency in Marketing
- Consumers are expecting companies to disclose more information about the models and images used in their marketing campaigns.
Sectors Adopting This
- Fashion Retail
- Fashion retailers could capitalize on the growing consumer demand for transparency and body-positive advertising campaigns.
- Marketing and Advertising
- Companies in the marketing and advertising industry should consider the potential risks associated with retouching images and creating unrealistic body standards in advertisements.
- Media and Publishing
- Media and publishing outlets could gain a competitive edge by promoting their commitment to authentic, transparent advertising campaigns.
