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Super Saturated Cameras

Lomography Releases the Lomo LC-Wide Camera With an Extra Wide Lens

— May 20, 2011 — Tech
Lomography is introducing its new Lomo LC-Wide camera, an addition to its analogue family, which shoots wider photos. Just like other cameras from lomography, it provides the same classic quality photos but with greater versatility.

The Lomo LC-Wide camera has the "ability to shoot ultra-wide angle photos," according to Cool Hunting, and has a 17mm lens. On top of that, the camera boasts three different picture modes: full, square and half format. All of these options provide great flexibility for those photographers who love being adventurous and spontaneous with their shots.

Also super lightweight, the Lomo LC-Wide camera can go with you anywhere as you explore. The camera is being released in a package along with an instruction book and portrait book.
Trend Themes
1. Ultra-wide Angle Photography - The trend of ultra-wide angle photography is disrupting the camera industry, creating opportunities for manufacturers to develop cameras with wider lenses.
2. Versatile Shooting Modes - The trend of versatile shooting modes is disrupting the camera industry, creating opportunities for manufacturers to create cameras with multiple picture modes for increased creativity.
3. Lightweight and Portable Cameras - The trend of lightweight and portable cameras is disrupting the camera industry, creating opportunities for manufacturers to design compact cameras that can be easily taken anywhere.
Industry Implications
1. Camera Manufacturing - The camera manufacturing industry has the opportunity to innovate by incorporating ultra-wide angle lenses and versatile shooting modes into their product lines.
2. Photography Equipment Retail - The photography equipment retail industry can capitalize on the trend of lightweight and portable cameras by offering a wide range of compact and travel-friendly camera options to consumers.
3. Photography Education and Publishing - The photography education and publishing industry can take advantage of the trend of ultra-wide angle photography by creating instructional materials and books that teach photographers how to make the most of this shooting technique.
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