The LOFT lookbook for Spring 2014 revives the effortlessly cool styles that are synonymous with the 70s. This ad campaign highlights the label's range of understated womenswear that includes denim and lightweight knit staples for the modern fashionista. Pairing light fabrics with earthy tones, this catalog is all about clean and elegant styles that look to the past for their visual inspiration.
Whether highlighting ensembles that are inspired by the Canadian tuxedo or paying tribute to the fresh-faced makeup and heavy liner worn by Jane Birkin, this LOFT lookbook for Spring 2014 is timeless. The collection marries aesthetics and an element of fashion with practical design details that work for any day of the week. This versatile and wearable range is perfect for every day wear and transitions nicely from a day at work to brunch on the weekend.