The L'Officiel Paris No Smoking editorial showcases the celebrity side of model Anouck Lepere. Lepere got this star studded vibe across as she stood in front of the iconic Hollywood sign. And while this would ordinarily call for flowing hair and wide smiles, the magazine opted for offbeat motifs.
Lepere displayed the alternative side of western themes in No Smoking. She did so with the help of stylist Vanessa Bellugeon who dressed the model in top hats, string ties, large billowing pants and bows.
Photographer Nicole Nodland took in the boho chic set with mostly black and white images. The basic finishes were all that was required for this L'Officiel Paris production, to be displayed in its coming April 2013 issue.
Key Themes Behind This Trend
- Celebrity Western Fashion
- Disruptive innovation opportunity: Create a clothing line that combines western themes with celebrity style, offering a fresh and unique take on the traditional western fashion.
- Alternative Fashion Styling
- Disruptive innovation opportunity: Develop a fashion styling service that specializes in offbeat motifs and unconventional outfit combinations, catering to individuals who want to stand out from the crowd.
- Black and White Photography
- Disruptive innovation opportunity: Design a mobile app that allows users to easily capture and edit black and white photos, providing a simple and accessible way for people to embrace the timeless beauty of black and white photography.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce 3D printing technology into the fashion industry, enabling designers to create complex and unique garments that were previously impossible to produce.
- Photography
- Disruptive innovation opportunity: Develop a compact and affordable camera that specializes in capturing high-quality black and white images, appealing to photography enthusiasts who appreciate the artistry of monochromatic photography.
- Magazine Publishing
- Disruptive innovation opportunity: Create an interactive digital magazine platform that offers a variety of immersive experiences, such as virtual photoshoots and behind-the-scenes videos, enhancing the reader's engagement and enjoyment of the content.
