The latest Loewe menswear collection celebrates unconventional styling and is eccentric in its overall look and feel. Creative director Jonathan Anderson's range consists of patterned suits, relaxed linen outerwear and more tailored jackets that boast embroidered details.
Adorned with comic strip graphics, illustrations and unconventional logos, the collection is a modern departure from the brand's usual aesthetic that is synonymous with classic sophistication. While its aesthetic is more contemporary than past offerings, the Loewe menswear collection for Spring/Summer 2016 retains its sleek and tailored silhouettes.
Furthermore, the collection spotlights the label's iconic accessory range, with standouts including printed messenger bags, wool-crafted totes and even embroidered handbags that remix a professional silhouettes with playful patchwork of airplanes, birds and even rocket ships.
What Makes This Trend Stand Out
- Unconventional Logos
- Graphics, illustrations and unconventional logos on apparel create an opportunity for disruption in fashion for new young consumers
- Comic Strip Graphics
- The utilization of comic strip graphics on clothing presents an innovative opportunity for comic companies to connect with fashion forward consumers and drive sales
- Playful Patchwork
- Playful patchwork on professional silhouettes creates disruptive innovation opportunities for companies looking to tap into young consumers who want to express themselves through fashion
Sectors Adopting This
- Fashion Industry
- Fashion brands can benefit from disrupting the industry conventions by offering unconventional silhouettes and graphics on clothing
- Comic Industry
- The comic industry can expand its customer bases and drive sales by partnering with fashion brands to create products that incorporate popular comic content into apparel
- Accessories Industry
- The accessories industry can leverage playful patchwork designs to create unique products that appeal to young, fashion-conscious consumers looking to stand out from the crowd
