Loe Lee is the artist behind New York City's friendly monsters. The grinning and pastel-colored creatures are part of Loe Lee's contribution to the Chinese-American illustrator's 'Creatures of Hope' series. Loe Lee's furry and feathered whimsical figures are showcased by overlaying photographs of New York City with Lee's monster illustrations.
Born out of the COVID-19 hardships over the past year, Loe Lee's 'Creatures of Hope' series highlights the city's resilience and brightens up quotidian landscapes. As a native New Yorker, Loe Lee is heartbroken to see such loss and confusion in the city during the pandemic and hopes to bring joy back to the streets.
Loe Lee's 'Creatures of Hope' was named runner-up in 'Creative Quarterly 62'. More of Loe Lee's artwork is set to appear as murals in NYC's Chinatown.
Image Credit: thisiscolossal.com
What Makes This Trend Stand Out
- Whimsical Street Art
- Opportunity for artists to use their creativity to add color and delight to city landscapes, bringing hope and joy to people in challenging times.
- Resilience Art
- Opportunity for artists to create artwork that highlights the resilience of communities and individuals during difficult times.
- Community Art Installations
- Opportunity for artists to create large-scale art installations that bring together communities and spark conversation about social issues.
Sectors Adopting This
- Art Industry
- Opportunity for art entrepreneurs to showcase and monetize their work, especially in urban areas where street art is popular.
- Tourism Industry
- Opportunity for tourism companies to incorporate street art walking tours in their itineraries, increasing the attractiveness of cities to travelers.
- Advertising and Marketing Industry
- Opportunity for brands to harness the power of street art to create eye-catching and memorable marketing campaigns that align with their values and appeal to socially conscious consumers.
