The new L’Occitane retail location opened up in Midtown Manhattan recently and it surrounds the concept of experience for consumers. It sits largely at 1,870 square feet and is packed with technological elements that encourage interactive points for customers to share on social media platforms. There is a sense of escapism that is incorporated into the retail space's design as every interactive touchpoint drives the need of sharability.
There is a live video feed of L’Occitane's Instagram account to encourage interactive activity and a variety of installations that virtually takes visitors to France, where the label originated. This is evoked using stationed bikes, VR experiences through the Lavender fields in Provence in a hot air balloon, and even lavender scented hand massages to drive the experience even further. The experiences will alter every month depending on the product releases.