Fancy a drink but don’t know if there’s space at your favorite bar? Need to queue for the club that’s in the next city? Is the traffic a nightmare downtown? Send a question to anywhere in the world and have it answered, in real time, by real people with Localmind.
Localmind is a mobile and web app that uses location check-in services so you can ask a question and have someone at the location you’re interested in answer it in real time.
Users need to be checked in to a location-based service such as Foursquare, Gowalla or Facebook Places to answer questions. Those responding to the questions are also rewarded for their helpfulness to the Localmind community and can earn 'karma points' to be awarded Localmind titles such as Recruit, Expert, Champion and Legend.
What's Driving This Trend
- Real-time Location-based Communication
- Apps that allow users to ask location-based questions and receive real-time answers from others in the area.
- Social Location-based Marketing
- Location-based apps that offer promotions and rewards to users who check-in to specific locations.
- Gamification of Location-based Services
- Incentivizing user participation and contribution through rewards, titles, and other game-like features in location-based apps.
Who This Affects Most
- Hospitality
- Location-based apps can inform users about nearby restaurants, bars, and clubs, while also allowing establishments to manage their online reputation and reach new customers.
- Transportation
- Location-based apps can provide real-time updates on traffic, public transportation schedules, and parking availability.
- Marketing
- Location-based apps and services offer new opportunities for targeted advertising and personalized promotions based on users’ real-time location data.
