KNOP News 2, an NBC-affiliated TV station serving the North Platte region of Nebraska, is launching its very own weather app to make it possible for viewers and North Platte residents in general to go about accessing hyper-localized weather updates.
The only weather app to exclusively focus on the North Platte area, the KNOP News 2 Weather App lets users receive push notifications directly from the station's renowned meteorologist Bill Rentschler. What's more, the app also includes hourly forecasts to help locals plan the rest of their day, as well as a 10-day outlook that ensures that weather patterns don't take them by surprise.
The big advantage with the KNOP News 2 Weather App is the fact that it offers a degree of accuracy and localized detail that big national and international weather apps simply cannot match. In addition to appealing to residents who want weather information relevant to them, this app also offers an example of how TV news stations can use apps to better engage with viewers and enhance brand awareness.