Localhost has unveiled a new partnership with peripherals brand Higround. This collaboration is set to enhance the gaming experience at Localhost’s Denver venue by harnessing the robust power of Higround’s range of premium keyboards across more than 100 PC gaming stations, offering players top-tier equipment for competitive and recreational play.
Higround will also have branded placements throughout the facility, further solidifying its presence at all of Localhost's upcoming events. Notably, outside of the partnership and part of its product expansion, Higround has unveiled its first-ever wireless mouse, the Yuma, which is set to release on September 13th. This launch marks the company's entry into the wireless peripherals market, reflecting its goal of expanding outside of keyboard models.
Image Credit: Localhost
Key Themes Behind This Trend
- Branded Venue Placements
- The strategic placement of branded peripherals at esports venues creates a seamless blend of marketing and utility.
- Wireless Peripheral Expansion
- Entering the wireless market, peripheral brands can untether users and offer more freedom and flexibility in device usage.
- Premium Gaming Equipment
- Esports venues upgrading to premium equipment can elevate player performance and satisfaction, driving higher engagement and attendance.
Where This Applies
- Esports Venues
- Esports venues are emerging as key arenas for showcasing and testing cutting-edge gaming equipment.
- Gaming Peripherals
- The development and promotion of premium and wireless peripherals open new revenue streams within the highly competitive gaming market.
- Brand Partnerships
- Collaborations between esports arenas and peripheral brands highlight the potential for cross-industry synergy to enhance customer experiences.
