Rothy's Driving Loafer for Men are Made from Recycled Materials
Laura McQuarrie — May 21, 2021 — Eco
References: retaildive & producthunt
Sustainable footwear brand Rothy's is venturing into the men's category with a pair of eco-friendly styles, including a Driving Loafer for men that's made with recycled and eco-friendly materials. According to the brand, these new styles fall into a category that came highly requested from customers and the launch was eight years in the making.
The machine-washable shoes are mindfully made to reduce waste and favor materials and processes that reduce their impact on the environment. Rothy's reports that its 3D knitting technique boasts a 75% lower carbon footprint created from men's upper production compared to the industry average. The durable style is designed to last hundreds of washes and wears, so that people get more from the footwear they invest in.
The machine-washable shoes are mindfully made to reduce waste and favor materials and processes that reduce their impact on the environment. Rothy's reports that its 3D knitting technique boasts a 75% lower carbon footprint created from men's upper production compared to the industry average. The durable style is designed to last hundreds of washes and wears, so that people get more from the footwear they invest in.
Trend Themes
1. Eco-friendly Footwear - The trend towards eco-friendly footwear made from recycled and sustainable materials presents an opportunity for sustainable fashion brands like Rothy's to expand their offerings.
2. Sustainable Fashion - The trend towards sustainable fashion is growing, providing an opportunity for fashion brands to incorporate more eco-friendly and sustainable materials into their products, as Rothy's has done with their recycled loafers.
3. Slow Fashion - The trend towards slow fashion, which emphasizes buying high-quality clothing and extending the lifespan of garments, presents an opportunity for Rothy's and other sustainable fashion brands to promote their products' durability and longevity.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to incorporate more sustainable and eco-friendly materials into their products, particularly in the footwear category as Rothy's has done with their recycled loafers.
2. Sustainable Materials Industry - The sustainable materials industry is poised for growth as more and more fashion brands seek out eco-friendly and recycled materials for their products, creating an opportunity for sustainable materials suppliers and manufacturers.
3. Circular Economy Industry - The circular economy, which emphasizes reducing waste and maximizing the lifespan of products, presents an opportunity for companies like Rothy's to promote their sustainable, long-lasting products and for other companies to adopt a circular approach to their business practices.
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