L.L.Bean clothing is cashing in on the cryptocurrency craze with a line of clothing tied to the Etherum blockchain. The venerable clothing company and outdoor equipment brand will be testing a new line of coats and boots that feature sewn-in sensors. These sensors will be used to track the habits of users. These sensors will connect with an app tied to the brand and will then offer discounts on L.L. Bean items in exchange for the data gathered from the sensors. The data sent into L.L. Bean will better inform the brand on how its clothing is being used and could funnel future research into specific products and marketing strategies
This new line of L.L. Bean clothing will utilize the blockchain to allow data to be easily encrypted and updated continuously. This idea has raised a few concerns from critics, mainly in regards to the long processing times and overall security of the system. Blockchain applications currently have long processing times and consumer data has leaked in the past, due to point of sale or database breaches. L.L.Bean has yet to address any of these issues, nor have they mentioned any intent to track users' locations.
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