Paige Dellerman, a student at the University of Rhode Island, designed a bracelets whose sales are helping to bring clean water to poor communities around the world.
Dellerman worked with Alex and Ani, a Rhode Island-based jewelry maker, to develop the bracelets. The bracelet forms part of the jewelry company's 'Charity by Design' collection.
20% of proceeds from sales of the bracelets are being directed to Living Water International, a Texas-based NGO that helps bring clean drinking water to impoverished communities in developing countries.
Each bangle is bears a single robin's egg blue teardrop, symbolizing a glass of water, and comes with a 'meaning card' that reminds wearers of the fundamental importance of water to life.
This project is a great example of how a simple idea can, if acted on, actually help improve people's lives.
What's Driving This Trend
- Charity Bracelets
- Opportunity for businesses to create bracelets that support charitable causes and make a positive impact on society.
- Clean Water Initiatives
- Disruptive innovation potential in developing innovative solutions, technologies, and partnerships to address the global water crisis.
- Meaningful Jewelry
- Growing demand for jewelry designs that convey a deeper message or purpose, allowing businesses to tap into the emotional value of products.
Who This Affects Most
- Jewelry
- Jewelry companies can explore collaborations with charities to create purpose-driven collections, appealing to socially-conscious consumers.
- Nonprofit Organizations
- Opportunity for NGOs to seek partnerships with businesses in the retail industry, leveraging product sales to fund their charitable initiatives.
- Water Treatment and Filtration
- Innovative companies in the water industry can develop affordable and efficient solutions to provide clean drinking water to impoverished communities.
