The Living Social taxi is an innovative marketing concept that hopes to attract new customers to the daily deal giant's website. When people in London entered a special Living Social taxi cab, they were given a surprise choice to continue on their route or roll the dice for an amazing outing.
People in the Living Social taxi who decided to roll the dice got to drive a luxury vehicle, enjoy some amazing food and engage in chess boxing. This brilliant concept should keep Living Social fresh in people's minds.
Implications - The daily deals space has new entrants every day who are looking to grab a share of the market. Companies need to adapt quickly and demonstrate real value to their customers. Companies should consider creating unique experiences that differentiate them from their competition.