The Living Social taxi is an innovative marketing concept that hopes to attract new customers to the daily deal giant's website. When people in London entered a special Living Social taxi cab, they were given a surprise choice to continue on their route or roll the dice for an amazing outing.
People in the Living Social taxi who decided to roll the dice got to drive a luxury vehicle, enjoy some amazing food and engage in chess boxing. This brilliant concept should keep Living Social fresh in people's minds.
Implications - The daily deals space has new entrants every day who are looking to grab a share of the market. Companies need to adapt quickly and demonstrate real value to their customers. Companies should consider creating unique experiences that differentiate them from their competition.
Key Themes Behind This Trend
- Unique Experiences
- Companies should consider creating unique experiences that differentiate them from their competition.
- Adaptability in Daily Deals Market
- Companies need to adapt quickly and demonstrate real value to their customers in the competitive daily deals space.
- Innovative Marketing Concepts
- Innovative marketing concepts, like the Living Social taxi, can attract new customers and keep the company fresh in people's minds.
Where This Applies
- Daily Deals
- Companies in the daily deals industry need to constantly innovate and provide unique experiences to stand out from competitors.
- Transportation
- Innovative marketing concepts like the Living Social taxi present disruptive innovation opportunities in the transportation industry.
- Hospitality
- The idea of surprise outings and unique experiences could be applied in the hospitality industry to create memorable customer experiences.
