Living Room Theaters
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Ultra has launched the Living Room Theater, a visionary concept in movie watching. Living Room Theaters combine the atmosphere of a European style cafÃ© with the entertainment of a movie. They describe, "Felix Martin, Ernesto Rimoch and Diego Rimoch (two of whom are accomplished filmmakers) asked themselves, "What do we hate about going to the movies?" and set out to answer their complaints point by point. Why couldn't the lobby be a place for lingering before and after the movies? Why can't movie food reflect the quality of cuisine to which Portlanders are accustomed? Why can't the theaters themselves feel more intimate and welcoming? And how can we see more of the kinds of independent and foreign films we crave on the big screen?"