With the mermaid trend becoming more and more popular this year, Spectrum Collections and Disney created a line of Little Mermaid bags, purses and carrying cases.
The bags were originally designed to just carry the collection's range of cosmetic brushes, but can also be used to keep the essentials safe on a daily basis. The collection features Ariel, the popular mermaid character as well as Ursula, the villain of the story. Each bag is covered in glitter and made with bold colors, making each part of the collection a staple piece in any wardrobe.
With every Little Mermaid bag from Spectrum Collections and Disney sold, the brand will donate one percent of profit to PlasticBank, a charity that pays local communities to clean plastic out of the oceans.
Why This Trend Is Growing
- Mermaid Fashion
- Opportunity for fashion brands to create more products inspired by the mermaid trend.
- Charitable Donations
- Opportunity for businesses to donate a portion of their profits to meaningful causes and attract socially conscious consumers.
- Glitter Accessories
- Opportunity for accessory brands to create unique products by incorporating glitter into their designs.
Industries Being Reshaped
- Fashion
- Fashion brands can take advantage of the mermaid trend and create products that cater to this growing market.
- Beauty
- Beauty brands can partner with Disney to create licensed cosmetic products and packaging inspired by popular characters like Ariel and Ursula.
- Accessories
- Accessory brands can create eye-catching products by incorporating glitter into their designs and appeal to consumers who love a bit of sparkle in their accessories.
