Little Kitchen is a sweet range of kids cookware produced in order to get them involved in the kitchen to help their mother with lunch. The innovative brand also runs a kids' cooking school from their North Fitzroy retail store in Melbourne, Australia. Kids can learn basic cooking techniques in a custom built kitchen designed specially for children. So mum, what would you have for dinner today?
Implications - Applying adult commodities to children's products is a great way to sell marketable products. Companies should consider how to take adult-targeted designs and re-appropriate them to appeal to children. Niche markets may arise that were never previously considered and help open new doors for potential money-making opportunities.