LIT Activewear is a performance activewear brand that was "inspired by [its] visions to unlock all women’s potential beauty in sports." The brand offers a range of chic styles that leverages leading compressive material to hug and flatter the body without restricting movement. Each hem, seam, and pocket was expertly crafted to emphasize the wearer's natural body shape.
LIT Activewear offers a range of performance clothing for women, including leggings, sweatshirts, hoodies, sports bras, jackets, and joggers – to name a few. These pieces embody a minimal and sophisticated aesthetic and are offered in muted yet dynamic colors.
The entire LIT Activewear range is available to purchase online and in select retailers across the nation.
Image Credit: LIT Activewear
What's Driving This Trend
- Buttery-soft Activewear
- Opportunity for using new compressive materials for clothing that hugs and flatters body shapes.
- Chic Performance Clothing
- Opportunity to create minimal and sophisticated aesthetic pieces in muted yet dynamic colors.
- Online Retailing
- Opportunity to leverage online channels to reach a wider audience for activewear.
Who This Affects Most
- Fashion
- Opportunity for creating new styles and designs for performance activewear.
- Sporting Goods
- Opportunity to incorporate new compressive materials for performance clothing in sports.
- E-commerce
- Opportunity to develop an effective online retail strategy to market activewear.
