To complement its newly launched range of powdered supplements for dogs and cats, Pet Honesty dropped a range of functional liquid pet supplements to better meet the demand for alternative formulas.
These oil supplements are ready to be used as meal toppers to add benefits to pets' regular meals with nourishing ingredients like salmon oil and bone broth. In the range, pet parents will find support in different areas with the 10-in-1 Multivitamin, Hip & Joint Health and Skin & Coat Health.
According to the 2023 National Animal Supplement Council Annual Meeting, 41% of consumers said they would be open to a format of supplement other than a soft chew, and this new liquid pet supplement line answers the call. Pet Honesty surveyed its customers, with two-thirds expressing similar openness.
Why This Trend Is Growing
- Liquid Pet Supplements
- Pet Honesty's innovative liquid formulas provide a convenient alternative to traditional pet supplements, enhancing daily meals with targeted health benefits.
- Functional Meal Toppers
- The use of nourishing ingredients like salmon oil and bone broth in meal toppers bridges the gap between pet food and health supplements.
- Consumer-driven Formats
- The openness to non-traditional supplement formats highlights a growing market for varied and more adaptable pet health products.
Industries Being Reshaped
- Pet Health Supplements
- This industry is seeing diversification with the introduction of innovative delivery methods like liquid formulas to cater to evolving consumer preferences.
- Functional Pet Foods
- Functional pet foods that double as health supplements represent a merging of categories, appealing to health-conscious pet owners.
- Animal Nutrition
- Animal nutrition focuses on enhancing dietary options by incorporating clinical nutrition needs into everyday meals.
