The Cool Shirt
Alex Covert — May 2, 2008 — Autos
References: coolbuzz.org
At first glance, I thought this shirt was designed to be a hydration system for racers. I was only half right. It's meant for racers, but not the running kind. The Cool Shirt is supposed to cool down a very hot driver. It connects to an ice-water cooler and circulates the freezing water through its stitched tubing. As gimmicky as it looks, it is actually used by race car drivers to prevent dehydration.
It looks a lot like the monitoring Smart Shirts, but shares more functionality with the USB air-conditioned shirts...
It looks a lot like the monitoring Smart Shirts, but shares more functionality with the USB air-conditioned shirts...
Trend Themes
1. Liquid-cooled Clothing - The development of liquid-cooled clothing presents an opportunity for disruptive innovation in the fashion industry by providing a functional and futuristic form of apparel.
2. Wearable Cooling Systems - The rise of wearable cooling systems opens up opportunities for disruptive innovation in sports technology by providing athletes with practical and effective cooling solutions.
3. Functional Apparel - The trend towards functional apparel, like The Cool Shirt, provides an opportunity for disruptive innovation in the athletic wear industry by combining style with functionality.
Industry Implications
1. Sports Equipment and Apparel - Companies within the sports equipment and apparel industry can capitalize on the trend towards wearable cooling systems by creating innovative products that help athletes stay cool and perform at their best.
2. Fashion Industry - The development of liquid-cooled clothing presents an opportunity for disruptive innovation within the fashion industry by creating functional and futuristic forms of apparel.
3. Automotive Industry - The Cool Shirt's use in race car driving presents an opportunity for disruptive innovation within the automotive industry by introducing wearable cooling systems for drivers that can improve performance and safety.
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