Continuously Hydrating Balms

Typology's C91 Lipid-Replenishing Balm Provides 24 Hours of Hydration

Typology's C91 Lipid-Replenishing Balm 3% Postbiotic Complex + Ceramide NP is formulated to deliver 24 hours of continuous hydration, all the while reducing feelings of discomfort and severe dryness. This super-nourishing skincare balm is for those with dry to extremely dry skin and experience tightness or itchiness.

Whether they're frequent users of potent actives or prone to dry skin, consumers are increasingly gravitating towards skincare solutions that will restore and strengthen their natural skin barrier, effectively addressing targeted skincare concerns and promoting overall skin health. Standout ingredients in the formula include shea butter, calendula macerate, and camelina oil.

This 99% naturally derived, vegan-friendly skincare balm is fit for the whole family, and its gentle yet effective formula is even useful for soothing newborn skin.

Hydration-boosting Skincare
The trend of hydration-boosting skincare products is driven by consumers' desire to address targeted skincare concerns and promote overall skin health.
Restoring Skin Barrier
Consumers are gravitating towards skincare solutions that restore and strengthen their natural skin barrier, providing relief from discomfort and severe dryness.
Natural and Vegan-friendly Skincare
There is a growing demand for skincare products that are derived from natural ingredients and are vegan-friendly, catering to the needs of the entire family.

Industries Being Reshaped

Skincare
The skincare industry has an opportunity to develop and market hydration-boosting products that address specific skincare concerns and promote overall skin health.
Personal Care
The personal care industry can explore innovative ways to restore and strengthen the skin barrier, providing relief from discomfort and severe dryness.
Beauty
The beauty industry can tap into the demand for natural and vegan-friendly skincare products that cater to the needs of various consumer groups, including those with sensitive skin.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 59%
Freshness 20%