Lion's Choice, the quick-service restaurant most known for its premium roast beef products, announced the new Lion's Choice fried chicken menu. This menu was announced in advance of National Fried Chicken Day, which takes place on Wednesday, July 6th, 2022.
The new menu includes three new items, including one offering on the chain's kids' menu. The two main menu offerings are the Cluckin' Chicken Tender Sandwich and Chili Lime Crispy Chicken Salad, while the kids' menu item is the Chicken Tender cub Meal. Each sandwich retails for approximately $5.49 on its own, or $9.59 in a combo, while the salad costs $8.25 on its own.
Lion's Choice stated that it did not jump into this menu without preparation, though, as the chain reportedly spent the last two years finding the perfect items to add to its menu.
Image Credit: Lion's Choice
What Makes This Trend Stand Out
- Premium QSR Chicken Offerings
- Quick-service restaurants can innovate by introducing high-quality and unique chicken-based menu items to attract new customers.
- Menu Expansion
- Restaurants can increase revenue and satisfy customer demand by expanding their menu with new and exciting offerings based on extensive research.
- Special Occasion Menu Additions
- Restaurants can capitalize on special events and holidays by introducing limited-time menu items, such as National Fried Chicken Day offerings, to attract customers and generate buzz.
Sectors Adopting This
- Fast Food
- Fast food chains can introduce new and unique menu items, different from their current menu, to stand out in the market.
- Casual Dining
- Casual dining restaurants can expand their menu to include more affordable and diverse chicken-based offerings to attract new customers and increase sales.
- Family Restaurants
- Family-oriented restaurants can introduce kid-friendly chicken-based meals to cater to a broader customer base and boost revenue.
