CUUP's casted a group of age-diverse women for its latest lingerie campaign, highlighting an ageless beauty while appealing to a wider demographic. More often that not, lingerie companies seek younger models to highlight their clothes, isolating a massive portion of the population who seek representation from models within their age range.
CUUP's campaign hopes to change that, and plans to continue to empower women through better representation. In an interview with HypeBae, CUUP's founder Abby Morgan stated “The world has shifted and standards of sensuality have changed with it. We’ve had a lot more time to reflect, process and ask ourselves questions about what we want from our experiences and what are the foundations to establish what we want.”
Image Credit: CUUP
What's Driving This Trend
- Ageless Beauty Campaigns
- Companies using age-diverse models and embracing ageless beauty to appeal to a wider demographic have opportunity for disruptive innovation in the fashion and beauty industry by creating inclusive products for different age ranges.
- Body Positivity Campaigns
- Companies highlighting diverse body types and promoting body positivity in their marketing campaigns can innovate the fashion and beauty industry by creating clothing and lingerie for different body shapes and sizes.
- Sustainable Lingerie Campaigns
- Highlighting sustainable and eco-friendly materials in lingerie campaigns can disrupt the fashion and sustainability industries by providing innovative and eco-friendly products to consumers.
Who This Affects Most
- Fashion Industry
- The fashion industry can innovate by using age-diverse models and embracing ageless beauty, highlighting different body types, and focusing on sustainability and eco-friendly materials.
- Beauty Industry
- The beauty industry can embrace inclusion and diversity by using age-diverse models and highlighting ageless beauty, promoting body positivity, and focusing on sustainable and eco-friendly beauty products.
- Marketing Industry
- The marketing industry can innovate by using inclusive messaging and diverse representation in campaigns, reflecting the diverse demographics of consumers and promoting products with a wider reach.
