Agent Provocateur's Fall/Winter 2015 lingerie campaign celebrates the brand's most popular styles with a stylish outdoor shoot in the garden and at a beautiful mansion. The images capture the quintessential notion of old Hollywood beauty and seduction with provocative silk nighties, bustiers and sleek underwear.
The ad campaign features beautifully clad models sporting tousled curled locks, countered bronzy skin and accentuated bold brows. The girls are dressed up in a variety of looks that were popular throughout the brand's success including pieces such as the Amela, Donna and Gloria. The collection features a black and pastel pink colorway that beautifully complements the glamorous aesthetic of English manor at which the campaign images were photographed at. The shoot features the models lounging about in the lingerie enjoying their time exploring the countryside.
Why This Trend Is Growing
- Outdoor Lingerie Campaigns
- Lingerie brands can explore creative and visually stunning outdoor campaigns to showcase their products.
- Classic Brand Styles
- Brands can celebrate their most popular and timeless styles to resonate with their target audience.
- Old Hollywood Beauty
- Incorporating elements of old Hollywood beauty can create a sense of nostalgia and glamour in lingerie campaigns.
Industries Being Reshaped
- Fashion
- Fashion brands can take inspiration from Agent Provocateur and create outdoor campaigns to promote their products.
- Advertising
- Advertising agencies can tap into the trend of celebrating classic brand styles in their campaigns to attract attention.
- Beauty
- Beauty companies can collaborate with lingerie brands to create campaigns that showcase old Hollywood beauty and seduction.
