Portland-based brand Kiriko is introducing the 'Kazuyuki' line of ties, which were inspired by co-founder Dawn Yanagihara's grandfather.
Dressing like your grandfather isn't new (especially since the hipster subculture took off), but what is especially interesting about Kiriko is the personal connections that Yanagihara and her partner Katsu Tanaka implement into their work. This specific collection was actually inspired by a single tie, found in Yanagihara's grandfather's closet.
Yanagihara and Tanaka went on to design and create bow and neck ties which feature floral patterns and rich fabrics (all made with traditional Japanese textiles). As we know, in fashion, what's old becomes new again, in a beautiful cycle of rebirth and resurrection. That being said, the vintage charm of the Kazuyuki collection is sure to be a hit.
What Makes This Trend Stand Out
- Vintage-inspired Fashion
- There is an opportunity for businesses to design and create clothing lines that incorporate vintage charm and personal connections.
- Traditional Japanese Textiles
- Exploring the use of traditional Japanese textiles in fashion can provide a unique and culturally rich experience for consumers.
- Personalized Storytelling in Fashion
- Integrating personal connections and narratives into fashion collections can create a deeper emotional connection with consumers.
Sectors Adopting This
- Fashion
- The fashion industry has the opportunity to tap into the growing demand for vintage-inspired clothing with personal stories.
- Textile Manufacturing
- Manufacturers specializing in traditional Japanese textiles can collaborate with fashion brands to supply unique fabrics for their collections.
- Personal Branding and Marketing
- Companies in the marketing industry can offer services that help fashion brands develop and communicate personalized stories to engage consumers.
