The collection of lingerie designs featured in the Lily Cole Triumph award shoot is unlike any other bedroom garments to hit runways. The famed model was chosen by Triumph to model the 37 exquisite designs competing for the annual Inspiration award and she certainly brings life to each of them.
The Triumph Inspiration Award is celebrating its 125th anniversary and describes its purpose as follows: "Always dedicated to creating alluring lingerie and the most fashionable shapewear that meets every woman’s desires, we strive to bring out the best in her, enhancing her femininity, confidence, well-being and of course personality." The designs featured range in theme from robotic and futuristic, to candy coated, to classic 1940s pin-up styles. The panel of judges for the award includes Lily Cole herself, photographer Ellen Von Unwerth, Helena Christensen and others.
Implications - With the rise of reality television competitions, opportunities for exposure for emerging young talent are everywhere. Consumers are excited by the rise of these talented designers, singers, actresses, as their ability to vote and watch their journey make them feel they are a part of their success.