Muddy York Brewing Relaunched the Iconic Liliko’i Passionfruit Sour Ale
Grace Mahas — February 3, 2020 — Lifestyle
References: muddyyorkbrewing & canadianbeernews
In honor of Muddy York Brewing's 4th anniversary, the Toronto-based brewery relaunched its iconic Liliko’i Passionfruit Sour Ale. Taking a "less is more" approach to brewing, the Liliko’i Passionfruit Sour Ale is handcrafted with high-quality ingredients. Named after the Hawaiian word for passionfruit, this ale is highly acidic and ferociously aromatic. As its namesake suggests, the beer features notes of sweet passionfruit along with "a clean, lemony-tart puckering quality of a sour ale."
The Muddy York Brewing Liliko’i Passionfruit Sour Ale targets adventurous beer drinkers in search of new and flavorful variants. The re-released sour ale offers consumers a refreshingly light and tart beverage in time for the warm spring weather.
Image Credit: Muddy York Brewing
The Muddy York Brewing Liliko’i Passionfruit Sour Ale targets adventurous beer drinkers in search of new and flavorful variants. The re-released sour ale offers consumers a refreshingly light and tart beverage in time for the warm spring weather.
Image Credit: Muddy York Brewing
Trend Themes
1. Tropical-themed Beers - Creating tropical-themed beers with unique flavor profiles provides an opportunity for breweries to captivate adventurous beer drinkers.
2. Handcrafted Brewing - Adopting a 'less is more' approach to brewing allows breweries to showcase high-quality ingredients and appeal to discerning craft beer enthusiasts.
3. Passionfruit Flavor Trend - The popularity of passionfruit flavor in craft beer opens up opportunities for breweries to experiment with other tropical fruit flavors and create unique taste experiences.
Industry Implications
1. Craft Beer - Craft breweries can leverage the tropical-themed beer trend to create innovative, high-quality brews that stand out in the competitive craft beer market.
2. Beverage - The rise of tart and flavorful beers presents an opportunity for the beverage industry to explore new flavor combinations and cater to consumer demand for unique taste experiences.
3. Hospitality - Restaurants, bars, and hotels can tap into the tropical-themed beer trend by offering a diverse range of tart and fruity options to attract beer enthusiasts seeking novel drinking experiences.
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