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Life-Enriching Couch Campaigns

These Ligne Roset Furniture Ads Offer Insightful New Outlook

— March 1, 2011 — Art & Design
Gorgeous furnishings can transform an otherwise colorless interior into your personal palace, and these Ligne Roset Furniture ads paint a pretty picture of your enhanced home -- should you fill it with pieces from this collection.

Designed by Jung von Matt/Alster of Hamburg, Germany, this print campaign quite simply places sophisticated sofas, classic couches and charming chairs strewn with beautiful dolled up women. Scrawling spray-painted text on the wall asserts that with modern movables like these, one's home becomes as chic as a cocktail lounge, as serene as a sanctuary, as appealing as a luxury hotel and as gorgeous as you'd hope your next man to be.

Featuring a wide variety of the company's bright and colorful "Beautiful Statements" signature pieces, the Ligne Roset Furniture ads remind you that your home can be a ritzy place to reside and receive guests.
Trend Themes
1. Gorgeous Furnishings - An opportunity for the furniture industry to create visually stunning and luxurious pieces that transform the look and feel of homes.
2. Print Advertising Campaigns - An opportunity for the advertising industry to create visually striking campaigns that showcase the beauty and benefits of luxury furniture.
3. Personalized Home Decor - An opportunity for the interior design industry to offer customized and unique furnishings that reflect individual style and tastes.
Industry Implications
1. Furniture - An industry that can leverage innovative designs and materials to create furniture that enhances the aesthetics and comfort of homes.
2. Advertising - An industry that can utilize creative visuals and messaging to promote the value and desirability of luxury furniture brands.
3. Interior Design - An industry that can provide personalized and tailored solutions for home decor, incorporating beautiful and functional furniture pieces.
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