Get a load of this portable Lighting detector. It can detect lighting up to 40 miles away and would last for about 100 hours with 2 AAA batteries. It is sold for $79.99 at thinkGeek.com
Implications - Innovations like this lightning detector not only serve a novelty purpose and represent technological advancement, they provide a means of emergency preparation that is valuable to today's paranoid consumer. With a slew of natural disasters and apocalyptic theories surfacing, today's curious consumer must be prepared for everything and anything. Companies can capitalize off of this by offering products that serve an immediate and potential need simultaneously, with this lightning detector as a perfect example.
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