Rapper and record producer Soulja Boy is adding to his footwear brand, SBeezy Lights, by including a new model of light-up shoes based on the adidas Ultra Boost.
Though many consumers still associate light-up shoes with their childhood, the fun concept has been popular in adult footwear recently. However, in order to avoid this association it's important that light-up shoes are done right -- considering that most adults don't want to look like excited children stomping their way along to get their shoes to flash.
SBeezy Lights manages this in a way that incorporates the flashy soles into its elaborate sneaker designs, making for shoes that aren't shy of attracting attention, which are complemented by the LED lights infused in them.
Illuminated Rapper Sneakers
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