Rapper and record producer Soulja Boy is adding to his footwear brand, SBeezy Lights, by including a new model of light-up shoes based on the adidas Ultra Boost.
Though many consumers still associate light-up shoes with their childhood, the fun concept has been popular in adult footwear recently. However, in order to avoid this association it's important that light-up shoes are done right -- considering that most adults don't want to look like excited children stomping their way along to get their shoes to flash.
SBeezy Lights manages this in a way that incorporates the flashy soles into its elaborate sneaker designs, making for shoes that aren't shy of attracting attention, which are complemented by the LED lights infused in them.
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