Jordan Brand launches a new tonal iteration of the Air Jordan 11 Low IE sneaker model with the new Light Orewood Brown colorway to join the roster. It has a soft brown color that is accented with hints of white, Natural Grey, and Cement Grey across the upper.
It is made with a plethora of materials in order to create a layered look that is informed by ventilated functions. It all rests on top of a white midsole and a slightly clear grey outsole foundation. The new colorway is set to launch later this year for the Fall season -- dropping officially on October 6th through Nike and other retailers for the price of $185 USD.
Image Credit: Nike
Why This Trend Is Growing
- Soft-toned Sneakers
- The rising trend of soft-toned sneakers opens up a market for new styles and colorways in the sneaker industry.
- Layered Look
- The trend of layered materials to create a unique look in shoes can be applied to other consumer industries such as fashion and accessories.
- Ventilation Design
- The use of ventilation functions in the design of footwear can be applied to other industries such as sportswear and safety gear.
Industries Being Reshaped
- Footwear Industry
- The soft-toned sneaker trend presents a disruptive innovation opportunity for footwear companies to create new colorways and designs.
- Fashion Industry
- The layered look trend in the sneaker industry provides a disruptive innovation opportunity for fashion companies to incorporate the trend into their designs.
- Sportswear Industry
- The use of ventilation functions in sneakers can provide disruptive innovation in the sportswear industry with new materials and design concepts.
