This light bulb branding interacts with the products it holds in a way that puts them on display and emphasizes their features.
The boxes were designed by Angelina Pschikova for CS -- the largest electrical company in Belarus. Inspired by Thomas Edison's mention of fireflies, the boxes were created with old-fashioned illustrations of black and white insects in the same style as old biological textbooks may show. The boxes reveal strategically placed holes where parts of the insects' bodies would otherwise be, making it look like the light bulbs underneath make up the rest of the insects.
This light bulb branding is unique in the creative way it shows off its relatively standard products while making them more interesting for consumers.