Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Light Boxes Were Used to Illuminate a Fashion Show

 - Jun 17, 2015
References: cullenprojects & dezeen
These beautiful light boxes were set up during a fashion show in London, England to expel light in a dim and mysterious way. Each box stood on its own in a rectangular form and was filled with tiny circular holes where light could escape.

The light boxes were set up throughout a catwalk during the British Fashion Council, UK biannual menswear event. The unique venue was an old sorting office in Holborn that went out of business in the 1960s.

The historic location suited the mysterious boxes that were projecting scattered beams of light to reveal the menswear. The ominously concrete space was elegantly broken up by the seemingly random placement of these boxes. The strong masculine setting was the perfect execution platform for the unveiling of the UK menswear collection.