Colorfully coordinated, the Libertine-Libertine SS12 lookbook is saturated in single hues that not only take over an entire outfit, but the backdrop of the shoot as well. This color-on-color combo strangely does not drown out the clothes. Instead, it brings focus to them since the models and the designs are the only real activity going on in each image.
Shot by fashion photographer Sacha Maric with art direction by Marco Pedrollo, the Libertine-Libertine SS12 lookbook is clean and minimalist, just like the fashion designs themselves. The Copenhagen-based brand has always been enamored with the concept of existentialism, which is reflected throughout this particular collection. Comprised of technical parkas, comfortable pullovers and stylish button-up shirts, each piece is all about the details.
Why This Trend Is Growing
- Colorful Coordination
- Creating lookbooks and catalogs that use color-on-color combinations to bring attention to the clothing and designs.
- Minimalist Aesthetic
- Designing clean and minimalist lookbooks that focus on the fashion designs themselves.
- Existentialism Inspiration
- Incorporating existentialist concepts and themes into fashion collections and lookbooks.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage color-coordinated catalogs and lookbooks to highlight their latest designs and garments.
- Photography
- Photographers can explore the trend of minimalist aesthetics in their commercial and editorial shoots.
- Art Direction
- Art directors can draw inspiration from existentialism and incorporate it into their creative direction for various projects.
