The mobile technology lifestyle is seeing many consumers shift away from traditional laptops and PCs in favor of smartphones and/or tablets, so brands are responding with new options like the LG 'Gram' to help reinvigorate interest in the computer market.
Weighing as little as 965 grams, the laptop comes in three size options including 13.3-, 14- and 15.6-inch versions that will offer up to 22.5 hours of battery life per charge. This makes it capable of being used for multiple days before needing to be recharged, which speaks to the mobile consumer lifestyle that demands the best battery life possible.
The LG 'Gram' laptop has a body crafted from military grade nanocarbon magnesium alloy, packs three USB-C ports and can be booted up in as little as 10 seconds or less.
What's Driving This Trend
- Slim Military-grade Laptops
- Slim military-grade laptops with long battery life are disrupting the traditional laptop market, appealing to consumers seeking portability and extended usage.
- Shift Towards Mobile Technology
- The shift towards mobile technology is driving brands to innovate with slim, lightweight laptops that cater to the needs of the mobile consumer lifestyle.
- Extended Battery Life
- With up to 22.5 hours of battery life, the LG 'Gram' laptop taps into the demand for extended usage without the need for frequent recharging.
Who This Affects Most
- Computer Hardware
- The computer hardware industry can explore disruptive innovations in slim, lightweight laptops with military-grade construction and long battery life.
- Consumer Electronics
- Consumer electronics companies have an opportunity to cater to the shift towards mobile technology by offering slim, portable laptops with extended battery life.
- Technology Manufacturing
- Technology manufacturing companies can capitalize on the demand for extended battery life by producing laptops with advanced energy-saving features.
