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Branded Holiday Hosting Campaigns

LG Electronics Canada Unveils Craft Ice in Time for the Holidays

— December 5, 2019 — Lifestyle
LG Electronics Canada -- a global leader in electronics, information, and communications products -- recently partnered with celebrity Chef Anna Olson and the Ontario Craft Distillers Association to offer tips for holiday hosting using its cutting edge Craft Ice.

LG Electronics Canada is reinventing home entertaining with the launch of its latest InstaView Door-in-Door refrigerators. This new feature boasts slow-melting, round Craft Ice in addition to crushed and cubed ice. Craft Ice is spherical in shape and will elevate your cocktail without jeopardizing the quality of the beverage.

“When crafting a signature cocktail or mocktail, many people consider the ingredients they’re using and how they all work together to build a unique flavor profile, however, few understand the important role ice plays, says Scott Morrison, CEO and Distiller, Heretic Spirits and Vice-President of Communications, Ontario Craft Distillers Association. “Ice does more than keep cocktails chilled. As it melts, it becomes a part of the drink mix and using the wrong ice can dilute your hard work.”

When looking to prepare a holiday feast, Chef Anna Olson knows how stressful the holidays can be, and suggests that hosts prep in advance, "spend more time catching up and less time checking your oven," and multitask by using the LG ProBake Convection oven for optimal heat distribution. “Serving a pre-made dish when you’re expecting company, might seem easier. However, with a few easy tips and a little planning, anyone can create a great menu while still being a part of the party and building lasting memories with friends and loved ones,” said Chef Anna Olson.