LG Electronics Canada Unveils Craft Ice in Time for the Holidays
Grace Mahas — December 5, 2019 — Lifestyle
LG Electronics Canada -- a global leader in electronics, information, and communications products -- recently partnered with celebrity Chef Anna Olson and the Ontario Craft Distillers Association to offer tips for holiday hosting using its cutting edge Craft Ice.
LG Electronics Canada is reinventing home entertaining with the launch of its latest InstaView Door-in-Door refrigerators. This new feature boasts slow-melting, round Craft Ice in addition to crushed and cubed ice. Craft Ice is spherical in shape and will elevate your cocktail without jeopardizing the quality of the beverage.
“When crafting a signature cocktail or mocktail, many people consider the ingredients they’re using and how they all work together to build a unique flavor profile, however, few understand the important role ice plays, says Scott Morrison, CEO and Distiller, Heretic Spirits and Vice-President of Communications, Ontario Craft Distillers Association. “Ice does more than keep cocktails chilled. As it melts, it becomes a part of the drink mix and using the wrong ice can dilute your hard work.”
When looking to prepare a holiday feast, Chef Anna Olson knows how stressful the holidays can be, and suggests that hosts prep in advance, "spend more time catching up and less time checking your oven," and multitask by using the LG ProBake Convection oven for optimal heat distribution. “Serving a pre-made dish when you’re expecting company, might seem easier. However, with a few easy tips and a little planning, anyone can create a great menu while still being a part of the party and building lasting memories with friends and loved ones,” said Chef Anna Olson.
LG Electronics Canada is reinventing home entertaining with the launch of its latest InstaView Door-in-Door refrigerators. This new feature boasts slow-melting, round Craft Ice in addition to crushed and cubed ice. Craft Ice is spherical in shape and will elevate your cocktail without jeopardizing the quality of the beverage.
“When crafting a signature cocktail or mocktail, many people consider the ingredients they’re using and how they all work together to build a unique flavor profile, however, few understand the important role ice plays, says Scott Morrison, CEO and Distiller, Heretic Spirits and Vice-President of Communications, Ontario Craft Distillers Association. “Ice does more than keep cocktails chilled. As it melts, it becomes a part of the drink mix and using the wrong ice can dilute your hard work.”
When looking to prepare a holiday feast, Chef Anna Olson knows how stressful the holidays can be, and suggests that hosts prep in advance, "spend more time catching up and less time checking your oven," and multitask by using the LG ProBake Convection oven for optimal heat distribution. “Serving a pre-made dish when you’re expecting company, might seem easier. However, with a few easy tips and a little planning, anyone can create a great menu while still being a part of the party and building lasting memories with friends and loved ones,” said Chef Anna Olson.
Trend Themes
1. Craft Ice Innovations - Opportunities for home appliance and kitchenware companies to innovate in the ice-making technology space by introducing new shapes and sizes of ice cubes for elevated drinking experiences.
2. Smart Home Entertainment - Trend for home appliance companies in creating smart home entertainment systems to complement festive occasions and provide homeowners with hassle-free multitasking options that allow them to be present with guests.
3. Food and Beverage Pairing Experiences - Opportunities for culinary and beverage industries to promote unique food and beverage pairing experiences that go beyond the palate, such as relying on innovative ice shapes to elevate drink can complement culinary creations and build stronger customer experiences.
Industry Implications
1. Home Appliance and Kitchenware - An opportunity for home appliance and kitchenware companies to create innovative options for ice-making technology and other smart home appliances such as convection ovens for hassle-free multitasking options.
2. Culinary and Event Management - A trend for culinary and event management industries to offer unique food and beverage pairing experiences by promoting the use of craft ice and other innovative ice shapes to complement culinary creations and elevate drink experiences.
3. Craft Beverage and Distillery - An opportunity for craft beverage and distillery businesses to educate consumers on the importance of using the correct ice shapes to elevate drink mixes and complement their unique flavors profiles.
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