The Levi's Made & Crafted collection for S/S 2013 is a road trip-themed glimpse of comfortable hippie-chic apparel.
The relaxed and dim-lit montage of adverts is full of flowy patterned and gauzy garments for women and plaid, cropped denim and striped tees for men. This collection pays homage to Levi's roots in denim and its relaxed aesthetic, but modernizes it with good designs and contemporary comfort. The lookbook has a hippie vibe and follows a group of gorgeous youngsters on a journey. Highlights include candid solo snapshots of both men and women in sun-kissed lighting and a romantic shot of a couple dressed in head-to-toe Levi's locked in a romantic embrace.
Levi's Made & Crafted collection holds on to a romantic sentiment and aligns its branding with a laid-back attitude and the adventures of travel.