Levi's has always been a brand that knows how to market its products very well. Its latest commercial continues the 'Go Forth' 2012 campaign with an epic look at the twenty-somethings of today.
This empowering commercial sticks to what works -- simple, powerful colors and exceptionally good-looking people. The idea behind the campaign is self-encouragement in the average person. Levi wants us to know that anyone of us can be great or find the cure – "You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero!"
The background subtext for this video campaign blends beautifully with the imagery of the models and the clothes of Levi's 2012 collection.