The 'Levi's Go Forth 2012' Promo Video is Empowering
Cody Turner — August 8, 2012 — Fashion
References: youtube & huhmagazine
Levi's has always been a brand that knows how to market its products very well. Its latest commercial continues the 'Go Forth' 2012 campaign with an epic look at the twenty-somethings of today.
This empowering commercial sticks to what works -- simple, powerful colors and exceptionally good-looking people. The idea behind the campaign is self-encouragement in the average person. Levi wants us to know that anyone of us can be great or find the cure – "You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero!"
The background subtext for this video campaign blends beautifully with the imagery of the models and the clothes of Levi's 2012 collection.
This empowering commercial sticks to what works -- simple, powerful colors and exceptionally good-looking people. The idea behind the campaign is self-encouragement in the average person. Levi wants us to know that anyone of us can be great or find the cure – "You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero!"
The background subtext for this video campaign blends beautifully with the imagery of the models and the clothes of Levi's 2012 collection.
Trend Themes
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Empowering Fashion Campaigns — Disruptive innovation opportunity: Creating fashion campaigns that empower individuals and promote self-encouragement.
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Simple and Powerful Marketing — Disruptive innovation opportunity: Using simple and powerful colors to create impactful marketing campaigns.
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Personalized Hero Narratives — Disruptive innovation opportunity: Incorporating personalized narratives in campaigns to make consumers feel like heroes.
Industry Implications
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Fashion — Disruptive innovation opportunity: Designing clothing collections that motivate and inspire individuals.
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Advertising — Disruptive innovation opportunity: Developing marketing strategies that focus on simplicity and impactful visuals.
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Entertainment — Disruptive innovation opportunity: Creating interactive and personalized storytelling experiences that make consumers feel like heroes.
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