Levi's has always been a brand that knows how to market its products very well. Its latest commercial continues the 'Go Forth' 2012 campaign with an epic look at the twenty-somethings of today.
This empowering commercial sticks to what works -- simple, powerful colors and exceptionally good-looking people. The idea behind the campaign is self-encouragement in the average person. Levi wants us to know that anyone of us can be great or find the cure – "You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero!"
The background subtext for this video campaign blends beautifully with the imagery of the models and the clothes of Levi's 2012 collection.
What's Driving This Trend
- Empowering Fashion Campaigns
- Disruptive innovation opportunity: Creating fashion campaigns that empower individuals and promote self-encouragement.
- Simple and Powerful Marketing
- Disruptive innovation opportunity: Using simple and powerful colors to create impactful marketing campaigns.
- Personalized Hero Narratives
- Disruptive innovation opportunity: Incorporating personalized narratives in campaigns to make consumers feel like heroes.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Designing clothing collections that motivate and inspire individuals.
- Advertising
- Disruptive innovation opportunity: Developing marketing strategies that focus on simplicity and impactful visuals.
- Entertainment
- Disruptive innovation opportunity: Creating interactive and personalized storytelling experiences that make consumers feel like heroes.
