The L’Equipe ‘Boot Camp’ spread, which appears in the magazine’s Sport & Style supplement of Issue #19, tells a classic story: a man bids farewell to his wife to attend training camp with his boys, presumably in preparation for a war.
Photographed by Richard Phibbs, the L’Equipe Boot Camp editorial features models Chad White, Kerry Degman, Caleb Halstead, Ryan Bertroche, Chris L., and Jenry B. The styling, by Luciano Neves, is impeccable and reminiscent of real war eras gone by, with the male models sporting suspenders, henleys, and khaki cargo jackets. As the males engage in their ‘boot camp,’ their tops appropriately come off (excuse me while I click through this gallery again).
What Makes This Trend Stand Out
- Vintage Military Fashion
- Opportunity for fashion designers and retailers to incorporate vintage military styles, such as suspenders, henleys, and cargo jackets, into new collections and products.
- Men's Fitness Retreats
- Opportunity for hospitality providers to create fitness retreats for men that feature intense training and bonding experiences, similar to the boot camp depicted in the editorial.
- War-inspired Photoshoots
- Opportunity for photographers and publications to create editorial content that draws inspiration from war eras and military aesthetics, adding a unique and captivating angle to fashion and lifestyle editorials.
Sectors Adopting This
- Fashion Industry
- Vintage military fashion and war-inspired photoshoots can disrupt the fashion industry, providing a new angle and aesthetic for designers, retailers, and publications.
- Hospitality Industry
- Men's fitness retreats can disrupt the hospitality industry by creating new, unique travel experiences that target a niche market of health-conscious men looking for intense training and bonding experiences.
- Publishing Industry
- War-inspired photoshoots can disrupt the publishing industry, providing a new and captivating angle for fashion and lifestyle editorials that draws inspiration from historical and military aesthetics.
