LEOVICI is a newly launched luxury menswear brand all manufactured in the USA. The fashional label was launched by former USC baseball player Brent Wheatley who leveraged his unique career path and family history to establish the luxury brand.
The Wheatley family has a strong tie in the sports industry; father and son played at USC, Brent’s Father Bob was a co-owner of the golf apparel and lifestyle brand. Adored by major league athletes such as Demarcus Evans, Tyler Zuber, and Scott Kingery, the brand creates items with athletes and voyagers in mind. Each piece from the series is crafted from high-quality materials including micro modal, organic cotton, rayon, and spandex performance material.
The LEOVICI range includes hoodies, pullovers, t shirts, dress shirts, hats, and face masks ranging from $10 to $100 available now online and soon to Amazon.
Image Credit: LEOVICI
What's Driving This Trend
- Luxury Menswear Manufacturing
- The all-American manufacturing line of LEOVICI presents an opportunity for new luxury menswear brands to focus on the locality of their production to appeal to consumers.
- Athletic-inspired Menswear
- LEOVICI's focus on creating pieces with athletes and voyagers in mind presents an opportunity for brands to create apparel that is versatile and comfortable enough for active lifestyles.
- Sustainable Luxury Menswear
- LEOVICI's use of high-quality sustainable materials provides an opportunity for luxury menswear brands to focus on environmental sustainability in their production and materials to attract eco-conscious consumers.
Who This Affects Most
- Fashion Manufacturing
- LEOVICI's all-American manufacturing line presents an opportunity for domestic fashion manufacturing to make a comeback, emphasizing the value of locally-made products.
- Athletic Apparel
- LEOVICI's high-quality materials and focus on athlete and voyager comfort presents an opportunity for athletic apparel brands to expand their line with luxury pieces.
- Sustainable Apparel
- LEOVICI's focus on sustainable materials presents an opportunity for sustainable apparel brands to expand into the luxury market.
