Spotify officially launches in India with the efforts of Leo Burnett Mumbai and to celebrate the occasion, there is a short film that celebrates the vibrant culture and energy of the music streaming service. The film highlights Spotify's commitment to artists and music all over the globe and honors the personalized experience that it offers to its eclectic users.
Spotify chose to work with Leo Burnett and use it as its agency largely due to its HumanKind philosophy. Leo Burnett is always placing purpose and people at the very core of its brand work and Spotify relates to that concept very closely. The campaign captures the message, “if music is life for you then there is good news for you, welcome to a better life.”