The FEMA/Ad Counceil 'The Day Before' Spot is Emotional

 - Sep 14, 2012
References: leoburnett &
The Ad Council and FEMA released a new series of PSAs focused on the notion that "you never know when the day before is the day before," according to the campaign's tagline. Created by Leo Burnett, the PSAs encourage Americans to prepare in advance for potential natural disasters, showcasing imagery of infamous natural disasters juxtaposed with comparative imagery of what it looked like the day before the destruction.

The TV spot is titled 'The Day Before.' It captures the day before one of the largest earthquakes in the Bay Area on October 17, 1989 which appears as any other day. As we go through each day, we never know when the next day will bring upon an emergency. Therefore, with National Preparedness Month in September, FEMA and The Ad Council stress the importance of always staying prepared for life's unexpected disasters.