Blurring Camera Apps

Google Unveiled a New Photo App that Features 'Lens Blur'

‘Lens Blur’ is a new feature of the Google Camera App that lets you take professional-looking, focused shots. Only those who have Android smartphones or tablets that run on KitKat 4.4 or higher can download the application.

The feature allows aspiring photographers, or any smartphone camera user for that matter, to focus on the subject with a shallow depth of field. Essentially, the background surrounding the subject is blurred. To achieve the look, the camera utilizes algorithms just as normal DSLR cameras do.

The look is easy to achieve: users just have to move the camera upwards to capture multiple images. The app then re-renders the photos using a 3D model, which gauges the depth of certain objects. They can also just tap the subject that they want to be more in focus.

Professional-looking Photos
Developing photo apps that give smartphone users the ability to take professional-looking photos using algorithms and easy-to-use features.
Shallow Depth of Field
Creating photo apps that allow users to focus on a subject with a shallow depth of field, blurring the background to enhance the subject of the photo.
3D Modelling
Developing photo apps that utilize 3D modelling to gauge the depth of objects and produce high-quality photos using a smartphone camera.

Sectors Adopting This

Photography
Developing innovative camera apps that enhance the photography experience on smartphones and tablets with new and improved features.
Smartphone Technology
Integrating advanced DSLR camera algorithms into smartphone technology and apps to offer a professional photography experience to users.
Digital Imaging
Creating new digital imaging technologies for smartphone cameras that produce high-quality photos with features like shallow depth of field and 3D modelling.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 55%
Freshness 8%