What is the trend of vitamin-enriched beverages?

There is an opportunity for other beverage companies to incorporate vitamins in their product offerings, targeting health-conscious consumers.

What is the trend of flavored lemonades?

There is an opportunity for other companies to experiment with different fruit and flavor combinations when it comes to creating unique lemonade offerings.

What is the trend of loyalty programs?

Companies could consider offering rewards and promotions to their loyal customers, as Dunkin' is doing with its DD Perks program promotion for the new drinks.

What are the implications for the beverage industry industry?

The beverage industry has the opportunity to experiment with different vitamin-enriched and fruit-flavored drinks to meet changing consumer demands.

What are the implications for the fast food industry industry?

Restaurants and fast food chains should consider incorporating unique beverage options into their menus to attract new customers and retain existing ones.

What are the implications for the consumer loyalty programs industry?

Other industries could learn from Dunkin's success with their DD Perks program and develop similar loyalty programs to retain customers.

Vitamin-Enriched Lemonade Drinks : Lemonade Refreshers

Vitamin-Enriched Lemonade Drinks

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The Dunkin' Lemonade Refreshers Come in Three Flavors

Michael Hemsworth — May 26, 2021 — Lifestyle

References: dunkindonuts & chewboom

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The Dunkin' Lemonade Refreshers are a new beverage offering from the brand that's arriving just ahead of summer to provide patrons with a tart way to quench their thirst. The drinks come in three flavor options including Blueberry Flavored Lemonade, Peach Flavored Lemonade and Strawberry Lemonade, which are all made with a base of lemonade that's enhanced with a flavored fruit concentrate. The drinks also feature B vitamins in the mix to make them the perfect option for consumers looking to maximize their hydration.

The Dunkin' Lemonade Refreshers are being launched with a new promotion for DD Perks members who will receive triple the points for every dollar they spend on the new drinks through June 8, 2021.

Image Credit: Dunkin’

Trend Themes

Vitamin-enriched Beverages — There is an opportunity for other beverage companies to incorporate vitamins in their product offerings, targeting health-conscious consumers.
Flavored Lemonades — There is an opportunity for other companies to experiment with different fruit and flavor combinations when it comes to creating unique lemonade offerings.
Loyalty Programs — Companies could consider offering rewards and promotions to their loyal customers, as Dunkin' is doing with its DD Perks program promotion for the new drinks.

Industry Implications

Beverage Industry — The beverage industry has the opportunity to experiment with different vitamin-enriched and fruit-flavored drinks to meet changing consumer demands.
Fast Food Industry — Restaurants and fast food chains should consider incorporating unique beverage options into their menus to attract new customers and retain existing ones.
Consumer Loyalty Programs — Other industries could learn from Dunkin's success with their DD Perks program and develop similar loyalty programs to retain customers.

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